¿POR QUÉ NACE
THEPOWER
DIGITALMARKETING?
EL MÁSTER QUE TE AYUDA A ENTENDER EL MARKETING DIGITAL COMO LOS MAYORES EXPERTOS
Continue learning from the best · 15-min classes · $660
(payable in installments)
Acquire a 360º view of digital marketing: channels, metrics, strategies...
Continue to be inspired by some of the most talented digital practitioners worldwide.
Maximize your digital channels and learn how to master platforms such as Facebook Ads, Google Ads, and Linkedin.
Maximize your digital channels and learn how to master platforms such as Facebook Ads, Google Ads, and Linkedin.
Gain a fundamental understanding of key digital marketing tools: Hubspot, Typeform, Google Tag Manager, Hotjar…
Access 180+ specialization classes with top marketing experts (Neil Patel, Randi Zuckerberg, and many more!)
INSPÍRATE CON LOS MEJORES
Aprende con los mayores referentes y expertos en Marketing Digital: fundadores y directivos de empresas como LinkedIn, Facebook, Amazon...
ALCANZA TUS OBJETIVOS
Adquiere los conocimientos más actualizados y relevantes que podrás poner en práctica desde el primer día, avanzando a tu ritmo con clases online y webinars en tiempo real.
NETWORKING
Únete a la mayor comunidad de negocios del mundo con más de 45.000 alumnos y 200 eventos y webinars al año donde conocerás y crearás contactos con personas como tú!
INSPIRED BY THE BEST
Keep learning from the biggest names in digital marketing; founders, directors, and executives from Facebook, Nike, Airbnb...
PRACTICAL LEARNING
We’ll show you a step-by-step process for mastering the latest digital marketing tools and concepts.
NETWORKING
Participate in even more networking events with a community sharing your same interests.
Continue learning from the best · 15-min classes
$660 (payable in installments)
WOULD YOU LIKE TO GO DEEPER INTO DIGITAL MARKETING AND BECOME ONE OF THE FEW WHO (TRULY) UNDERSTAND IT?
WOULD YOU LIKE TO GO DEEPER INTO DIGITAL MARKETING AND BECOME ONE OF THE FEW WHO (TRULY) UNDERSTAND IT?
Continue learning from the best
Gain a 360º understanding of digital marketing (all channels, metrics, strategies, etc.).
Master the most common tools and software, so you’re no longer dependent on someone else on your team.
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How are you going to achieve it?
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Learn from some of the most established names in the entrepreneurial sector, as well as executives from the likes of LinkedIn, Nike, Facebook, LÒreal, etc.
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Have all of your questions answered in one of our open forums.
Exclusive for students: ONLY 200 SPACES AVAILABLE
You'll learn everything you need to know to take on today's digital marketing world!"
Grant Lingel
Consultant, Advisor and Investor
I am so happy with ThePower Business School, the content, the methodology, the cases, the activities, and thrilled to start the DigitalMarketing Add-on in June, can't wait for what's about to come!
Rafael Schuh
Director of Channel Strategy & Programs at Dell
At ThePower Business School, you’ll acquire a core overview of the fundamentals of marketing. With this add-on we give you the opportunity to dive deeper and:
We have just launched our NEW Digital Marketing Program, but if you are already studying ThePowerMBAGlobal, our digital marketing add-on is the perfect compliment. Check out the table below to see the content that is covered in each program
Who is it for?
For the curious professional seeking to keep updated with the latest in digital marketing.
For those wanting to work in one of the most in-demand professions right now on the market.
For all professionals in the marketing and sales sectors looking to keep abreast of changes in digital marketing.
For entrepreneurs wanting to achieve massive growth faster, and with less investment.
For business owners looking to modernize their processes and get the most of available digital channels.
BUSINESS & MARKETING FUNDAMENTALS
MARKETING 360º
SPECIALIZATIONS
PRICE
INCLUDES
Nº OF CLASSES
THEPOWERMBA
THEPOWERDIGITAL MARKETING
DIGITAL MARKETING SPECIALIZATION
(Exclusive for ThePowerMBA students)
- Customers and market objetives
- How to create a winning value proposition
- How to create a disruptive value proposition and find your blue ocean
- How to innovate with Lean Startup (the right way!)
- Power Selling
+40
- Key metrics
- Strategic vision
- Branding and attracting customers
- Conversion optimization
- Capturing and lead nurturing
- Loyalty and retention
- Recommendation and viral marketing
+160
- Facebook Ads
- Google Ads
- Google Analytics
- PowerCMO
- Working with marketing agencies
- Growth Hacking
- Influence marketing
- Legal
+180
$995
$750* ($995)
$450*
* Special launch price ending in June.
Same methodology, MUCH MORE CONTENT
THEPOWERMBA INCLUDES:
* Special launch price ending in June.
Price: $999
THEPOWERDIGITAL MARKETING INCLUDES:
Price: $999
DIGITAL MARKETING ADD-ON INCLUDES:
(Exclusive for ThePowerMBA students)
Price: $660
* Special launch price ending in June.
BUSINESS FUNDAMENTALS
(25+ classes)
MARKETING 360º BASIC
(24+ classes)
SPECIALIZATIONS
(180+ classes)
PRICE
THEPOWERMBA
THEPOWERDIGITAL MARKETING
DIGITAL MARKETING ADD-ON
(Exclusive for ThePowerMBA students)
- Customers and Market Objectives
- How to create winning value propositions
- Marketing funnel overview
- Introduction to Attraction Strategies: Inbound and Outbound (Social Media, SEO, SEM, Programmatic, Retargeting, Lead Nurturing, etc.)
- Pricing models
- Attraction strategies
- Conversion optimization
- SEO
- Facebook Ads
- Google Ads
- Social Media
- Growth Hacking
- PowerCMO
- Working with agencies
- Analytics
$999
$660
$999
* Special launch price ending in June.
MARKETING 360º FULL
(160+ classes)
- Key metrics
- Strategic vision
- Branding and attracting customers
- Marketing funnel overview
- Introduction to Attraction Strategies: Inbound and Outbound (Social Media, SEO, SEM, ASO, Programmatic, Retargeting, Lead Nurturing, Email Marketing, etc.)
- Pricing models
- Conversion optimization
- Loyalty and retention
- Recommendation and viral marketing
POWER SELLING
(14+ classes)
- Power Selling
Excited to start the DigitalMarketing Add-on in June. After my great experience with the ThePowerMBA, I am very confident this program will help me to improve my practical digital marketing knowledge."
Ruud Baker
Global VP Marketing & Innovation Smirnoff at Diageo
Continue learning from the best
BORJA ADANERO
Co-CEO, ThePowerMBA
KUBI SPRINGER
International Brand Consultant
JONATHAN MILDENHALL
Ex-CMO, Airbnb
RANDI ZUCKERBERG
Co-founder & CEO, Zuckerberg Media
OLI GARDNER
Co-founder, Unbounce
NATALIE WILLS
Global Director Social Media, Zalando
GRANT LINGEL
Consultant, Advisor and Investor
BORJA ADANERO
Co-CEO, ThePowerMBA
DEBORAH SINGER
CMO Girls Who Code
JONATHAN MILDENHALL
Ex-CMO, Airbnb
RANDI ZUCKERBERG
Co-founder & CEO, Zuckerberg Media
OLI GARDNER
Co-founder, UNBOUNCE
NATALIE WILLS
Global Director - Marketing, Zalando
GRANT LINGEL
Consultant, Advisor and Investor
FAQ
Students will be able to access the add-on program for 15 months after its starting date.
How long do you have access to the program?
When does the program start?
The program officially kicks off on June 16th, and can be purchased at any time after that.
How many classes will be unlocked per day?
Similarly to ThePowerMBA, one class will be unlocked per day. If you choose to enroll in ThePowerDigitalMarketing program, you will be able to watch one class per day. If you are part of the add-on, our official recommendation for the students is that when they reach the Digital Marketing unit on ThePowerMBA, switch to one class a day of the add-on until the Digital Marketing unit has finished. At this point, you will be able to jump back into ThePowerMBA’s next unit - without having needed to watch any of the Digital Marketing unit classes.
Can I do both programs at the same time?
Yes, one class per day will be unlocked from both ThePowerMBA and the add-on. We recommend switching to the add-on when it commences (instead of following the DM unit in ThePowerMBA), and once the next unit starts on ThePowerMBA, we recommend taking 2 classes a day (one from each program.)
When will you have access to the specializations?
Once you finish the Marketing360 module, which is one class a day, you will then have access to the specializations, which you can do at your own pace. These are deep dives into topics such as SEO, Google Ads, Analytics etc.
What is the total duration of the course (in hours)?
Here is a breakdown of our programs by hours:
(Assumptions: One class per day, Monday to Friday)
- ThePowerMBA : 75 hours (300 days)
- ThePowerMBA + Add On : 110 hours (440 days)
- ThePowerDigitalMarketing : 50 hours (200 days)
** These timings exclude the specialization classes, given that they are optional.
The specializations will total an approximate time of 40 hours (160 days).
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